When people are considering buying a product or service, one of the things they’ll consider is what others have said about it. This is where social proof comes in. Social proof is the psychological phenomenon that occurs when people are influenced by the actions of others. In other words, people will be more likely to do something if they see that others have done it as well.

This is why customer success stories and video testimonials are so important for small businesses. They help create social proof and show potential customers that others have been happy with the product or service. This can lead to increased conversion rates and more sales for small businesses.

If you’re looking to improve your online presence, then TrueStory is the perfect platform for you. TrueStory makes it easy to create customer success stories and to collect video testimonials. With TrueStory, you can add customer success stories and video testimonials to your website automatically.

So if you’re looking to increase your conversion rates, then be sure to check out TrueStory. We make it easy for small businesses to get the social proof they need to succeed online.